In the second half of Made to Break, Slade mostly talks about pre and post-war economies as well as their products. He discussed the important role that electronics played in World War II, and how technology changed warfare forever. With the development of FM radio fresh on the market, America wasted no time incorporating it as their standard of communication during the war. (p.100) The development of transistor radios soon made other radios obsolete. Radios were getting smaller and less bulky, which drove their prices down, making not only AM radio obsolete, but large counter top ones as well.
The section on “Suburban Obsolescence” was really interesting to me. After the war, there were a lot of veterans without housing. Eventually the blue-collar suburbs were born. These little communities were developed by Abraham Levitt and his sons. They created the Levittowns in New York , Pennsylvania , and New Jersey . After reading about it, I began to realize just how uniform these towns were. I have been to Levittown , PA and a lot of the houses are all the same. The idea behind this is obviously mass production because the houses are very simple layouts and easily constructed. They were made for the blue-collar workers and veterans to be able to afford and live comfortably. These new detached-style homes made the older row style homes obsolete. Everyone was interested in the privacy these newer, streamlined homes offered.
Another section I liked was the part about “death-dating.” Death-dating is the development of products with an intended expiration date. People seemed to be bothered by the industry’s loose use of the term and their frankness for doing so. They considered it “low standards of business ethics” and “dishonest, immoral and self-destructive both economically and politically.” (p.166) However, the majority of people still like new and improved things, regardless of their durability. That is why even to this day; people are throwing out yesterday’s fad and on to the next one. We as consumers live for fads, and unfortunately our bank accounts suffer from it.