In the last section of the Facebook Effect, by David Kirkpatrick, it discusses the climbing success of Facebook and how Mark Zuckerberg wants to take it to new heights. He really strived to make the website a “platform.” “Creating a platform enables a software company to become the nexus of an ecosystem of partners that are dependent on its product.” (p. 218) Being that this first attempt was back in 2006, I thought about today and how centrally present Facebook is in many different avenues. It already comes as a pre-loaded application for phones, and other multimedia devices (i.e. iTouch), and has even more recently become a part of television where you can check your Facebook on your television. Also just the globalization of it has made it even more present not just to our generation, but our world. So Facebook has definitely reached a platform status of sorts, because it has infiltrated media and its companies that we are using everyday.
I agree with Zuckerberg’s vision for the site and how he wants to make this a means of communicating and sharing yourself. I think that is why Twitter has not beaten out Facebook, because it lacks the things that make Facebook so appealing. I think with each new generation that has a Facebook, the site will evolve into ways that we could not even imagine. Facebook will always be important because this site is exactly what Zuckerberg wanted to be, and keeping in touch with people is not something that will ever go out of style.
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